Digital Marketing
Marketing judged on enquiries, not impressions
A report full of reach and impressions is a way of avoiding the only question that matters: how many people contacted you, and what did each one cost? We set up the measurement first so that question has an answer, then run campaigns against it and switch off whatever does not pay.
What we do
What is included in Digital Marketing
Facebook, Instagram and Google ads
Campaign structure, audiences, creative and landing page built together, because the best ad in the world cannot rescue a bad destination.
Social media management
A content calendar with a point of view, produced consistently, instead of a burst of posts and then three quiet months.
Content and creative
Ad creative, short video, graphics and copy in your brand, made to fit each platform rather than one image squeezed everywhere.
WhatsApp and email
Broadcasts and follow-up messages on the channels people in your market actually open, with permission handled correctly.
Proper measurement
Tracking set up and verified end to end, so you are improving against real enquiries instead of guessing.
Reporting you can read
A monthly report in plain language: what we spent, what it produced, what we are changing next month and why.
Deliverables
What you actually receive
- Tracking set up and verified
- Campaign build and launch
- Ad creative and copy
- Landing pages where needed
- Audience and budget strategy
- A programme of tests
- Monthly performance report
- Cost per enquiry, tracked
How it runs
The way the work actually goes
- 1
Fix the measurement
Before a rupee of budget goes out, we make sure an enquiry is tracked from first click to first message. Without that, everything after it is opinion.
- 2
Test small, then scale
Several angles on a small budget, and the ones producing cheap enquiries get the money. The rest are switched off quickly.
- 3
Report and adjust
Every month you see what each enquiry cost, by channel and campaign, and the specific changes we are making next.
Questions
Digital Marketing: the honest answers
What budget do I need to start?
Enough for the platforms to learn, which in most markets means a steady daily spend over at least six weeks. We will tell you if your budget is too thin to test properly rather than take it and produce nothing.
Do you guarantee results?
No, and be careful with anyone who does. We commit to correct measurement, disciplined testing and honest reporting, including telling you when a channel is not working for your business.
Can you work with our existing website?
Yes. We check it first, because sending paid traffic to a slow or confusing page is the fastest way to waste a budget, and we will say if you need a landing page.
Ready to talk about digital marketing?
Send a message with what you have in mind. You will get a real assessment, not a brochure.
Replies usually within a few hours, Monday to Saturday.