Hall Ease

Marriage halls run on a paper diary and the manager's memory. Dates get double-booked, advances get argued over because nobody wrote down who paid what, and the owner has no idea how the month went until it is already over. The software had to be simple enough for a hall manager who has never used a business system, and strict enough that the money always adds up.

• One source of truth for money. Every price, discount and payment runs through the same place, so the booking screen, the receipt and the monthly report can never disagree with each other.

• A booking cannot skip steps. It moves from enquiry to confirmed to settled in order, and each step is recorded, so there is always an answer to who agreed what and when.

• Each hall's data is separated from every other hall's at the foundation, not by hoping the software remembers to check.

• Owners on the entry plan can see the higher-plan features inside the product with a padlock on them, which is what actually persuades an existing customer to upgrade.